How We Generate New Revenue for B2B Organizations.
Get 'er Done generates new revenue for B2B companies by unifying fractional sales leadership, AI data solutions, audits, workshops, and coaching under one accountable operating system. Founded by Tim Doelger, a nuclear submarine veteran with 30 years in B2B sales. This page is a decision guide, not a pitch. It exists to help you pick the right engagement for your specific revenue problem, and to tell you when we are the wrong choice.
Three structural reasons B2B revenue growth is harder in 2026.
Most revenue problems are not execution problems. They are structural problems that execution cannot solve. Before picking an engagement, read these three blockers honestly. The one that matches your business is the one to fix first.
Buyers pre-select vendors before sales is ever contacted.
B2B buyers now research with AI agents first. If your business is not visible in ChatGPT, Claude, Perplexity, and Gemini, you are not on the day-one shortlist. Sales activity cannot fix an invisibility problem. Visibility playbook.
AI-generated outreach erodes buyer trust faster than it creates pipeline.
73% of B2B buyers actively avoid companies that send AI-generated messages. Volume without judgment is now a liability, not an asset. The companies winning are installing human-above-the-loop review, not more automation. Read the research.
Internal revenue teams fragment across vendors without shared accountability.
Strategy consultant sets the plan. Tool vendor installs the stack. Reps improvise. Nobody owns the number. Revenue programs fail at the seams, and the seams multiply every time a new vendor is added. The fix is unification, not another vendor. Build an irreplaceable revenue org.
What revenue generation actually means at Get 'er Done.
The industry uses "revenue generation" and "sales activity" interchangeably. They are not the same thing. Activity is measured upstream: calls, emails, demos, meetings. Revenue is measured downstream: committed dollars, forecast accuracy, closed-won. Activity without the right operating system produces motion without progress. Get 'er Done works downstream.
- B2B Revenue Generation, as defined here
- The creation of new, durable, forecastable revenue through a unified operating system that covers strategy, pipeline, rep execution, AI governance, and weekly measurement under one accountable leader. Not the same as sales activity. Not the same as marketing reach. Measured by closed and committed dollars, and by forecast accuracy, not by upstream indicators. Every engagement described on this page is designed to move that specific number.
If your revenue symptom is X, start here.
This is the table to bookmark. Match your actual symptom to the starting engagement. If you are not certain which symptom is primary, the Revenue Leak Audit exists to find out.
Five ways to generate revenue. Plus when each one is the wrong choice.
Most consulting pages tell you when their service is the right fit. Useful, but incomplete. The more useful question for a CEO is: when is this the wrong choice? Those answers are below, next to the right-fit criteria. If you are the wrong fit, we will say so on the discovery call. That is also how we generate revenue: by not taking engagements that would not produce it.
Revenue Leak Audit $7,500 flat · 10 days
What it solves
A written, ranked diagnostic that finds exactly where your sales process, AI tools, and CRM are costing revenue. Output is a prioritized fix list a CEO can action in the following quarter.
When it's right
Pipeline has activity but revenue is not coming out the other end, or you have no clear view of where the leak is, or you want third-party documentation before committing to a larger engagement.
When it's wrong
You already know the blocker and need execution, not diagnosis. You want a rubber-stamp validation of a decision already made. You are under two sales reps and the scope is too small to find ranked leaks.
Fractional Sales Leadership $8K-$15K/mo · 6-month minimum
What it solves
Executive sales leadership without a full-time VP of Sales hire. Pipeline infrastructure, weekly operating rhythm, rep coaching, and AI governance installed and running by a senior operator.
When it's right
Team needs real sales leadership, a $400K VP salary is not justified, you need results inside the first quarter, and you value an operating system over another hire. The owner is ready to be coached, not just served.
When it's wrong
You are past $50M in revenue and need a daily full-time executive presence. You want someone to run the sales function so you never think about it. You are unwilling to install accountability structures that expose underperformance.
Agent Found: AI Visibility Scoped by depth · Free audit
What it solves
Structures your B2B web presence so ChatGPT, Claude, Perplexity, and Gemini can find and recommend your business. Schema markup, entity authority, and machine-readable content designed for AI citation.
When it's right
Buyers are researching your category in AI tools and you are not being mentioned. You have real substance but poor structure. You want to be on the day-one shortlist, not the day-30 follow-up.
When it's wrong
Your underlying proposition is unclear or unproven. You expect visibility to replace sales execution. You want short-term SEO tricks rather than durable entity authority. Invisibility is not your actual blocker.
AI Strategy Workshop Full-day onsite · 90-day blueprint
What it solves
A focused working session that maps your AI tools against your revenue process, identifies Shadow AI risk, and produces a printed 90-day execution blueprint your team can ship. No theory. No slideware.
When it's right
Your team has AI tools in hand but no governance. Shadow AI is a concern and you need to bring it under review. You want a decision-grade plan before spending on more tools. The owner wants to be in the room.
When it's wrong
You want recommendations on which AI tools to buy as the deliverable. You need AI implemented rather than governed. Your team will not commit the full day or send decision-makers.
1-on-1 B2B Sales Rep Coaching $400/session · $1,400 four-pack
What it solves
Individual rep coaching built on Zero-Fail Sales Discipline. Structured sessions on qualification, discovery, deal progression, and negotiation. Built for reps, invested in by owners.
When it's right
A specific rep is the limiting factor. Team is solid but one or two people need direct attention. The rep is coachable and wants the work. Investment is intentional, not a substitute for a performance conversation.
When it's wrong
The rep should be managed out, not coached. The real problem is the operating system, not the individual. You want group training rather than individual work.
The operating model behind every engagement.
The engagements are different tools. The operating model is the same. AI handles research and preparation. A human owns every decision that reaches a buyer. The weekly rhythm captures the result, the leader coaches the lesson, and the metric gets reported in plain numbers. That loop is what generates revenue. Tools without it generate activity.
What gets reported to you every Monday, across every engagement.
One page. Same format every Monday. A CEO or board member can read it in under two minutes and know whether the revenue engine is improving or slipping. Why outcome metrics beat activity metrics.
Pick your starting path based on urgency.
There is no single entry point. There are three, based on how fast you need to act and how much you already know about your revenue blocker.
Start with a Revenue Leak Audit.
Best when you are not sure what is blocking revenue. Ten days, flat fee, ranked written report. Use the output to decide whether to bring in Fractional Leadership, stop there, or invest somewhere else entirely.
Go to the audit → If you need immediate leadershipBook a call on Fractional Sales Leadership.
Best when you already know the team needs ongoing senior leadership and you want results inside the first quarter. Six-month minimum engagement. Installed, not advised.
Fractional service page → If you are still exploringBook a 30-minute discovery call.
Best when you want to talk through the situation before committing to anything. No pitch, no pressure. We will either confirm the right engagement, point you to another resource, or tell you Get 'er Done is not the right fit.
Book the call →The questions we get from CEOs and CROs before hiring.
If you want the thinking behind the engagements.
Does Fractional Sales Leadership Make Sense?
The full CEO decision framework for fractional versus full-time VP. Cost, ramp, commitment, and risk side-by-side.
Read the breakdown → Operating ModelBuild an Irreplaceable Revenue Organization.
A 90-day roadmap for revenue leaders in the age of AI. Why operating systems beat hiring sprees and tool stacks.
Read the roadmap → Self-DiagnosticRevenue Credibility Scorecard.
A 6-part diagnostic to test whether your sales team is earning buyer trust or quietly burning it. Take it in 10 minutes.
Run the scorecard →Let's find out if we should work together.
Thirty minutes. No pitch. We will talk through your revenue situation, identify the right starting engagement, and tell you directly if we are not the right fit. Based in New Jersey, serving B2B companies across the US.