What is the Trust Filter?

The Trust Filter is a six-question lens used at Get 'er Done to score every piece of sales work before it reaches a buyer. The six questions are Diagnose, Quantify, Teach, Tie, Deposit, and Repeat. Three or more no answers means the work goes back. The filter applies to deals, messages, sales calls, AI-assisted workflows, and content.

How is the Trust Filter used in 1-on-1 coaching?

Every weekly coaching session opens by running the rep's most recent buyer interaction through three of the six questions: did the rep diagnose the problem, quantify the cost of inaction, and deposit before asking. Most reps fail on cost-of-inaction and on asking before depositing. The session writes itself from the gap.

How is the Trust Filter used in the AI Strategy Workshop?

Every proposed AI-assisted workflow is scored against all six questions during the workshop. Workflows that fail the relationship questions (Deposit and Repeat) are exactly the ones producing the spam-aversion problem buyers report. Naming that gap on a whiteboard, with the client's actual workflows on the wall, turns theory into a fix.

How is the Trust Filter used in the Revenue Leak Audit?

The Revenue Leak Audit includes a Trust and Relationship leak category alongside sales process, AI tools, and CRM. The category surfaces dormant champions, decayed pipeline, withdrawal-shaped outreach, charisma-dependent execution, and network blind spots. Each is quantified in dollars so the fix list is prioritized by revenue impact.

A Coaching & Workshop Tool

The Trust Filter.

Six questions for sales work that earns trust. Run any deal, message, sales call, AI workflow, or piece of content through the filter before it ships. Three or more "no" answers means the work goes back.

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The Filter

The Six Questions

Score honestly. Same standard for a cold email or a board presentation: did it deposit trust, or withdraw from it?

01 / Diagnose

Is the buyer's actual problem visible?

Make the problem specific and quantified before any solution shows up. Do not lead with the fix.

02 / Quantify

Is the cost of inaction on the page?

What does it cost the buyer to do nothing? In dollars. If you cannot say it, the buyer will not act.

03 / Teach

Does the non-buyer leave smarter?

Only 3% of any market is buying right now. The 90% who are not still need to learn something.

04 / Tie

Is this tied to what they care about now?

Connect to a current event, a recent change, a number they read this month. Today's news is the wedge.

05 / Deposit

Does this strengthen the relationship before drawing on it?

Every interaction is a deposit or a withdrawal. Asking for time is a withdrawal. Teaching, introducing, sending a useful link are deposits. Deposits must outnumber withdrawals.

06 / Repeat

Is this a sustainable cadence?

Trust is built by a line, not a dot. One brilliant interaction does not produce a relationship. Showing up does. If you cannot repeat this next month, it is not the play.

The rule. Run the work through all six. Score honestly. Three or more failures means the work goes back to the desk before it goes to the buyer. The Trust Filter is the gate.

Self-Diagnostic

Operator Questions

The questions a CEO, founder, or revenue leader can ask themselves this week to grow new and existing revenue. No tools required.

For Existing Revenue

Who in our CRM has gone dark for 60+ days but had a great outcome with us?
Which past champions left their company in the last 12 months? Where are they now?
When was the last time we reached out to a customer with no ask attached?
Which warm opportunities paused, and do we know the actual reason or only a guess?
If our top customer's CFO called a peer next week, what would they say about us?

For New Revenue

Are we leading with the buyer's pain quantified, or with our solution?
For every meeting we ask for, what have we taught first?
What current event in the buyer's industry is our wedge this month?
Are we building a line with this buyer, or hoping a single dot lands?
Are we counting score on what they "owe" us? If yes, we have already lost.

How We Apply It

The Filter Across Every Engagement

The Trust Filter is the universal lens behind every Get 'er Done deliverable.

1-on-1 Coaching

Every weekly session opens by running the rep's most recent buyer interaction through Diagnose, Quantify, and Deposit. The session writes itself from the gap.

See Coaching →

AI Strategy Workshop

Every proposed AI-assisted workflow gets scored against all six questions on a whiteboard, with the client's actual workflows on the wall.

See Workshop →

Revenue Leak Audit

Adds a Trust and Relationship leak category alongside sales process, AI tools, and CRM. Dollar-quantified findings on dormant champions, decayed pipeline, and withdrawal-shaped outreach.

See the Audit →

Fractional Sales Leadership

Weekly forecast and pipeline reviews include a Trust Filter scan of the top five deals. Any deal that fails three or more questions is flagged as forecast risk regardless of stage.

See Leadership →

Want to apply the Trust Filter to your team?

The 30-minute discovery call is free. We will run the filter against one live deal or one piece of your current outreach and tell you on the call what we see.

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